Business sense and some fine details of 5K site projects
First off the 5K-Alpha-1 project is in process and going on smoothly. Once the alpha phase is over, I will update all of you.
I really enjoy reading your comments. At times, It gives me some ideas about the things which I haven’t really thought about.
Now I will answer to some of the valid points raised by a few commenter.
1) Business sense of making 5 K sites and profit ratio
First off please keep in mind that my most of the staff (not all) will work from our development office in India. Much of the US staff is part-time / interns. Wages and running expenses of 5K sites are 2.5K a day. How do we know it - Well we are in almost same business since last 5 years and even currently we have a staff of 100 people doing various projects for our clients and for us as well
2) How to manage a team this big
Each and everyone may have different ideas, but here is the way we manage our team. As I mentioned even currently we have a team of 100 people, which in itself is a sizable team. We always have very small teams running their shows independently. That gives them a sense of freedom and even working for a bigger organization, they still have their independence. We have a Technical Leader in every 10 to 15 staff, which assists them in case team needs technical assistance. We have project managers who are from non-software backgrounds. The PMs are strictly admin people and they take care of admin related issues of teams assigned to them. We have made our corporate culture in a way so that everyone takes care of their own stuff. All Team Members send their daily status to Technical Leader, Project Manager and to me. Before assigning project to team, I myself create huge documentation mentioning each and every single minutest of the detail. PM’s role is to make sure that the documentation is being followed.
In the current project each slot of 50 sites is allocated to a team of 3 people. A few slots of 100 sites will be allocated to a team of 4 people. Overall 6 PMs will be there. Every Team will have at least one experienced person who has worked in similar projects with us for at least 3 months. Each site will be updated with fresh articles / content at least once a week. Each web-site will be given 2 hours a week time by team. Server maintenance, reporting, configuration etc will be taken care by Technical Leaders.
3) Why not build a few sites with huge content
Yes why not. We have done it in the past and we may do that in the future. I am not saying no to it. However the current project that I am talking about is building 5K small sites Building small number of sites with huge content and building huge number of sites with huge content, both have their merits and demerits. I just love the merits of both of them. But again the current project is about building 5K small sites.
4) What happens if Internet changes and revenue model for sites get changed?
I haven’t yet disclosed our revenue generation model. But overall it won’t be dependant upon just a single stream of revenue. It will be a mixture of Content specific ads, CPA ads, selling our own Programming/support services, selling our own products / contents etc. So even if Internet dies down, at least we will have clients using our services.
5) Isn’t it link farming
Link farming is very relational term and everyone can define it to suit their own benefit. My definition of link farming is Wikipedia definition (http://en.wikipedia.org/wiki/Link_farm). No, none of our sites will link to each other. None of our sites will specifically be made to benefit other sites owned by us / others. No, none of these sites will have just links. Again all these sites will be content sites and sure they may have a small related link sections of may be 20 links max.
I do agree with comment of Keith. If sites that we make will be spam, they will sure enough die down. You can never build a sustainable business model out of spam (though indeed you can make quick bucks). If at all I have to build 5K spam sites, I can build 5K sites each with 1M crapper content in 2 weeks. I don’t have to work for a year with a team of 300 people.
Nitin Tripathi