Also it gives you option to click on Real Time Results. If you click on Real Time Results, you will land to

http://www.google.co.in/search?q=dubai+world&hl=en&rlz=1B3GGGL_enIN324IN325&tbs=rltm:1&tbo=u&ei=P-slS7ihEsuIkAWrxbmnAw&sa=X&oi=realtime_result_group_more_results_link&ct=title&resnum=14&ved=0CEUQ5QUwDQ

Here are couple of observations.
1.    Service is still in beta phase. You do not get the box always. For example I searched for “Boston” couple of times. 50% times I did see the box, remaining times there was no Real Time Results Box.
2.    Unlike Bing Tweet results, G results are filtered. For example they don’t display all the tweets . They display selectively. Either it is random or based upon some algo, I am not sure. In first glance as of now it looks random.
3.    In my humble opinion, now google has turned more into displaying links of other sites. It has more turned into a scrapper site itself, the types that it always frowned upon. Make a search on term Boston and you will see, Youtube results, Map Results, Product Results, Advertisements, Real Results, News Results and on and on. Gone are the days when there was the value of regular search results. Also even regular searches will have Wikipedia mandatory. So going forward google has turned into a collection of links from all different sites.

4. You see the box only in Google US ( I may be wrong. But I don’t see the results in Google India).

Nitin Tripathi

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Then they started Google Local Ads. Available on a fixed price per month. Currently they are testing it in beta phase at SF and San Diego only.

The difference in these two was, in adwords extension, you see just the address, whereas in Local Ads, you will see a blue balloon on ad as well as on the map.

Today, while searching for Plumber Montery, I started seeing blue balloons in adwords extension as well. First I thought that they started Local Ads all over the country, but later I realized that it is just regular adwords extension.  So now I am at total loss of understanding. There is essentially no difference in adwords local extension and local ads, so why will anyone advertise at adwords and pay $4 a click, when I can purchase Local Ads at just $50 a month.

But oh wait. This is just available in Google Chrome only. On Firefox, the search displays still old format.

Lol So now another feature of using Google Chrome. You will get adwords local extension with balloons.

My request to big G – Please don’t go Yahoo way. We appreciate your concept of keeping it simple. We understand that you are a corporate now and all that big stuff. But please keep it simple. Don’t confuse us with tens of different formats, same advertisement being offered with two type of google ads, different ad formats on IE, Firefox and Chrome. Please go the way you are famous for, that is SIMPLE way.

Notice 1 & 2 in blue balloon. Also notice 1 in blue balloon in map as well – This is on Chrome

Same search on Firefox. No blue balloon – Just a Plus sign and address

Nitin Tripathi

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