1. When trying to reach a potential client, don’t over call if you can’t reach him. Clients can see when you call and a lot of times are there when you call but don’t wish to speak with you at said time. If you call back 10 times in a day well, that’s a bad look.

2. Not everyone is going to sign on with you right away. If you are listening to said client a lot of times they will tell you just what there concern is. Address that concern with them then try to “open the deal” if they still won’t sign right then then ask them what time next week would be best for you to call that way they can think it over and let you know then.

3. Don’t take any shit from a potential client. A Lot of times people will try to empty there past problems on you (like you did it) simply tell them that that was not your company that screwed them in the past and keep going with your pitch. If they keep bringing it up then “Cut bait” and move on to the next potential client as you will never get anywhere trying to argue your way into a deal.

4.  Don’t be scared to speak with the owner or the CEO. People are people and when you speak with a person you need to be as calm and cool, as if you were  speaking with your best friend.

5. If you don’t really know the potential client, don’t act like you go way back. For example, don’t say shit like “whats up player, i see you out there doing your thing and I just wanted to see how I can be down with you”. Speak clearly and respectfully at all times. Jokes are for a night out with a current client, not for potential one’s.

6. Being under prepared. you might think that you have the perfect potential client and all you need to do is show him a pen and where to sign. Be prepared when he starts asking you in detailed question as saying “i don’t know or I’ll get back to you” just won’t do.

7. Don’t let the potential client keep stringing you along. At some point you need to either  ”open a deal” or “Cut bait” its that simple.

Barry.

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